Branding Guidelines
Logo Mark
The standalone AMB lettermark in Bodoni Moda Bold. Use for 1:1 contexts like social profiles, favicons, app icons, and brand stamps.
Horizontal Logo
The primary logo lockup: AMB in Bodoni Moda Bold alongside CONSULTING in Inter Regular, same text height. This is the default logo for websites, presentations, business cards, and email signatures.
Vertical Logo
The stacked lockup places AMB above CONSULTING. Use when vertical space is available — banners, posters, certificates, social media profiles.
Wordmark Only
The text-only logo for inline or compact contexts. AMB in Bodoni Moda Bold, CONSULTING in Inter Regular, matched height.
Color Palette
The AMB Consulting palette is built around warm gold tones on deep, dark backgrounds. Click any swatch to copy its hex value.
Primary — Gold
Dark Palette
Neutrals & Text
Typography
AMB Consulting uses a dual-typeface system: Bodoni Moda for the brand name and editorial accents, Inter for everything else.
Logo Usage Rules
Follow these guidelines to maintain brand consistency across all touchpoints.
Minimum Clear Space
Maintain clear space equal to the height of the 'A' in the mark around all sides of the logo. No text, images, or other elements should encroach this space.
Minimum Size
The logo mark should not be smaller than 24px (digital) or 10mm (print). The horizontal lockup should not be smaller than 120px wide (digital) or 40mm (print).
Do Not Distort
Never stretch, compress, rotate, or skew the logo. Always scale proportionally from a corner anchor.
Do Not Recolor
Only use the approved color combinations shown above. Do not apply gradients, shadows, outlines, or effects to the logo.
Background Contrast
Ensure sufficient contrast between the logo and its background. On busy photography, use a solid or semi-transparent overlay behind the logo.
Do Not Rearrange
Do not separate the mark from the wordmark, change the typographic weight, swap the font pairing, or alter the spacing between elements.
Brand Voice
AMB Consulting speaks with authority grounded in real-world experience. The tone is confident but never arrogant, professional but never cold.
Confident
We speak from experience. 9+ years, 5000+ lives impacted, real corporate and academic credentials.
Approachable
From campus to boardroom. We make professional development feel accessible, not intimidating.
Evidence-Based
Science-backed methods grounded in neuroscience and communication psychology. Not theories, not textbooks.